Articles:The Modality Principle in Multimedia Learning
From unthinkMedia
According to the modality principle, students learn better when the associated statements are narrated rather presented visually as text. This is only obtainable if the two content items are unintelligible on their own, and must be integrated together in order to make sense. If this is not the case, then there may be issues due to the redundancy principle
The modality principle takes note to split-attention effect because the information is not presented visually, rather the the written statement is converted to spoken narration.
The basis of the modality principle is on the evidence related to the visual-spatial scratch pad and the phonological loop process information somewhat independently This increases the possibility of increasing effective working memory capacity by presenting information in a mixed visual and auditory mode rather than a single mode.
- split-attention: both sources of information essential for understanding
- redundancy: both sources of information independently intelligible
"The modality effect is especially important in the context of multimedia learning because the instructional medium involves different presentation modes and sensory modalities."

